It’s not going to end here.

“Why Marketing?”

I was often asked that question by the people around me. And my answer will always be the same – business, business, business. But does it really just revolves around business – building your company brand, promotional strategies to sell your products, keeping your customers happy etc?

The answer is “NO!” How are you going to attract your future employers’ attention? What image are you portraying to your future colleagues, clients and employers? I realized that before becoming a marketer, you’ve to first become a marketer of yourself.

Firstly, let’s see how much I’ve progressed from the start of this module.

digital profile - self assessment

From a not so good 14 points to a whooping 24 points!

Prior to this module, all of us know the existence of the various social networks, but we never really know the importance of professional presence online. Most of us mentioned that having two identities – Personal and Professional, is the way to go. But for someone who is having her fashion startup, I believe having one true identity is the best way to prove my authenticity online.

My key takeaway from this module is INTEGRATING all the platforms together, be CONSISTENT through all, and ENGAGE.

Now, let’s look at how I build up my digital professional profile. Thanks to Open Access, i came across a few surveys that said your name actually affects your rate of employment. So,

#1: My Personal Brand – Charlene Ong Tian Yi 

Yeap, that’s right. I’ve an English name now. Definitely easier for my friends to remember me now right?

#2: My Personal Page –

I included a description of myself, and provide the links to the various social networks. I’ve also tagged myself in the area of interests, so that i can connect more easily with like-minded people.

#3: My Online Resume – LinkedIn



“LinkedIn is only for professionals, not for a student like me.” – My impression of LinkedIn before this module.



However, i now know how it plays an important role to get myself landed in a desired job. As such, i’ve also follow news, companies and groups, that’s relevant to my area of interests.



#4: My Story – Blog & Personal Website 

In one of my post, i showed a video on how blogging is important to us, marketers. But, having a personal website does too. As such, i’ve purchased a domain name –, but yet to link it to the current blog as it requires time to propagate fully.

#5: My Voice & Showcase – Twitter, Instagram & FaceBook

I’m already an user of all these platforms before this, but only for entertainment purposes, or to rant.



Personal Twitter Account:






As such, i “start clean” by creating a new Twitter Account for this module to communicate with my peers, both locally and globally. 



After linking my Twitter with other platforms, i noticed that accounts with like-minded field or interests, started to follow me. Besides, i also followed accounts such as ‘Forbes’ & ‘Entrepreneurship’, to keep myself updated in the industry of technology.



As for my Instagram and FaceBook, i’ll be keeping it private while i “clear up the mess”, before going on ‘live’. Besides, i will be deleting my personal Twitter account. I’m sure that by reminding myself “Think twice before you post.“, will help to maintain my authenticity.

But, my journey to building a professional profile doesn’t stops here. Linking back to my post on “What’s your personal brand?”, watch the simple video below to see how i’m going to take it further.

Click on the tabs above to view my social networks.

Blogging ain’t easy, but it definitely ignite my interests for it once again. Hence, the decision to continue with this space after this module come to an end. So watch this space with upcoming posts, and a new layout!

Lastly, a big thank you to everyone from #MANG2049 and #UOSMS2033 for the wonderful experience, and letting me experience Google Hangout!

Till the next time.






In a Nutshell – Why Open Access?

Food for thought:

“Are you learning anywhere, and at all times?”

I’ve never thought about how Open Access benefits us in terms of Informal Learning, till I read Patrick’s post. Just like the example he gave, we have to continuously upgrade our skills and knowledge in this rapidly changing technological environment, in order to stay ahead of the competition.

As i embarked on a different issue of Open Access in my previous post, reading my classmates’ posts hits me that we, students are in fact, learning informally most of the time. For example, researching beyond our textbook, degree and area of interests.

As such, Open Access is advantageous to the education field as well. Click on the image below to know how the availability of online Open Education Resources have a substantial impact on Students and Teachers.

link to OER

(First attempt on eMaze, and i’m sorry if it’s not up to your expectations.)

“Learn from experience and solve problems on her own.”

This advertisement further highlights the importance of Informal Learning, especially to those in the developing countries. Hence, don’t you think that paywalls will put them at a even disadvantageous position?

“It is essentially discriminating that only the wealthy have access to the copiousness of knowledge.” – Ryan Chew, 2015

Yes, that’s right. How are students going to have quality level of education? How are researchers going to contribute to the advancements of science and humanities? How are doctors going to save lives with outdated medical practices?

“Sharing is critical to the advance of science and that improvements to health, infrastructure, and industry also flow from the capacity of scientists to share and build up each other’s discoveries.” – Jorge Contrenas.

So, why not say YAY to Open Access?

Till the next time.

Read my comments on their blogs here:

Ryan’s –

Patrick’s –


Things You Should Know About Open Educational Resources. Available on Accessed on 12 November, 2015.

7 Things You Should Know About MOOCs. Available on Accessed on 12 November, 2015.

Learning by Doing and Not Teaching Video –

Why Open Access? Available on Accessed on 12 November, 2015.

Open Education Resources And the Rising Importance of Non-Formal and Informal Learning. Available on Accessed on 12 November, 2015.

A Doorway For Marketing Research?

Do you feel inspired after watching the video? Do you see the power of Open Access now? Even a 16 years old boy can make a breakthrough in the medical industry, why can’t we Marketers make a breakthrough in our businesses too?

Of course, Marketing Research is something vital for a brand’s long term success. But, if we don’t have sufficient access to the insights, how are we going to develop our strategies?

eMarketer is a platform, which allows brands, media agencies and universities free access to their comprehensive range of information, articles and data intelligence, that will aid them in the world of technology.

Shall we watch a short video first?

(First attempt at using Powtoons, and within a limited time, so sorry that it’s just a REAL simple one)

Now, you know the pros and cons of Open Access to Market Researchers, let’s hear what people have to say about opening access to business intelligence.

Case Study 1: Michael Donnelly, Group Head of Digital Marketing at MasterCard

“My position is to get as much data to as many people as possible because they’re much more likely to find something great to do with it. Whether its website data, mobile app data, mobile sit traffic data or social data – the more I can get that out and in concise dashboards for others to apply to the business, the better use I can be to them. I believe in giving access to as many people as possible.”

Case Study 2: Gireesh Joshi, Director of Customer Insights at eBay

“Comparative estimates help us get visibility into emerging opportunities and identify which ones are most interesting and relevant for us. One example that comes to mind is analysis of the use of social media shoppers’ e-commerce behavior, their connection with brands, and how that behavior and their expectations vary in certain markets. The data helps us look beyond a particular market and look more broadly for opportunities.”

There is no doubt that Open Access provides a great dividend to many groups, not only companies. For example, we are no longer limited by the selection of scholarly journals campuses are able to provide us. Although reliability and validity of data and information is still a concern, there is no doubt that expanding access allows us to research beyond our degree and area of interests. Don’t you agree?

So, is it a valuable tool, or not?

Till the next time.


How Open Access Empowered a 16 year-old to Make Cancer Breakthrough Video –

Five Reasons Why Market Research Matters (And Five Tips For Using It). Available on Accessed on 11 November, 2015.

An Interview with Gireesh Joshi. Available on Accessed on 11 November, 2015.

An Interview with Michael Donnelly. Available on Accessed on 11 November, 2015.

In a Nutshell – Does ethics still exist in Marketing?

Ethical issues of using social media? You’ve got to be kidding me, why do I even need to know? However, after reading several of my classmates’ posts, I changed my perspective of it, and understand how it relates to each of our daily lives as well.

“How we consumers know what we are being exposed to and influenced by online is honest and genuine?”

Many companies are turning into social media platforms to sell their products through social influencers. With the expansive reach and influence they have over their audiences, this becomes extremely valuable to brands. However, is it real or is it just marketing?

The above is an endorsement by a Chelsea Star, Caggie Dunlop, on her Instagram to promote the latest HTC mobile phone. The truth, she was snapped using an Iphone a few hours later.

Hence, will you still believe in the credibility of this endorsement?

According to the survey by Nielson, sponsored ads on social networking sites are deemed credible by 36% of global respondents. Many companies are already increasing their paid advertising activity on social networking sites, in part due to the high level of trust consumers place in friends’ recommendations and online opinions.

On the other hand,

According to a study by Contently, about two-thirds of the survey respondents felt deceived when they realized the article or video was sponsored by a brand.

Clinton’s and Shannon’s posts definitely led me thinking deeper into this issue. And i asked myself, “Is it ethical to use sponsored advertisements? Is Digital Marketing causing brands to have split personalities as well?”

The above is a tweet by soccer player, Wayne Rooney, to promote about Nike. However, his tweet got removed because there is no clear indication that it’s Nike Marketing Communications.

It may seems appropriate if social influencers indicate that it’s a sponsored advertisement.


Are you being honest with your readers, and are you being honest with your brand?

Well, i would say not really.

Till the next time.

Read my comments on their blogs here:

Clinton –

Shannon –


Erin Griffith. (9 July, 2014). Sponsored content is the holy grail of digital publishing. But does it works? Available on Accessed on 10 November, 2015.

Joe Lazauskaas. (9 July, 2014). Study: Sponsored Content Has a Trust Problem. Available on Accessed on 10 November, 2015.

Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance. Available on Accessed 10 November, 2015.

Becky Baines. (8 August, 2014). Celebrity Endorsement on Instagram: The Good, The Bad, & The Ugly. Available on Accessed on 10 November, 2015.

The War of We Can Do Better?

Yes, that’s right. We’re living in a world whereby billboards, brochures, newspaper advertisements and TV commercials are getting lesser. We don’t have to compete through voices in order to get the customers to open their wallets anymore.

Indeed, with the increased adoption of digital technologies, marketers have found a gold mine of opportunities for reaching and engaging with their customers.

Bringing you back to my previous post, Networking is an important tool to building an UNIQUE, personal brand. However, this does not implies to just individuals, it does the same for companies, for competitive marketing.

Think that this commercial means nothing? Then you’re wrong. In fact, companies like them have discovered that connecting with people are more important than showing potential customers a 30 seconds reel on product features. Don’t you agree?

However, the content being broadcast to the audiences matters a lot. As marketers, we should be aware not to abuse social media platforms, by unfairly criticizing competitors or their products. This leads to my main point – Public Bashing of Competitors.

In 2012, Windows launched a “Droid Rage” Campaign on Twitter, in an attempt to mock at Android’s vulnerability to malware. Will this campaign really be successful? Check out the tweets below.

Apparently not. 

The attempt to bash and humiliate your rival companies directly seems to be a bad idea. Firstly, you turn off your fans as you are revealing an undesirable trait of company elitism. Secondly, your plan will get you backfired, and instead, anger the fans of the rival brands.

Bashing the competition is often considered taboo in marketing. However, are they really a bad thing? 

So again, I came up with a comparison table for the Pros and Cons of Public Bashing of Competitors.

So again, I came up with a comparison table for the Pros and Cons of Public Bashing of Competitors.

Maybe not. 

Of course, making enemies out of your competitors is not recommended. But, there is no doubt that rivalries provide interesting and entertaining marketing ideas. Don’t agree with me? Take a look at the commercial below.

“Simplicty is key – Just drink one sports drink, bro!”

In this commercial, the sports drink brand, PowerAde, is specifically targeting at its rival, Gatorade. Its main aim is to highlight that with PowerAde, you don’t have to drink 3 different drinks on games day anymore. However, this strategy of using friendly humor works!

Just like the world of artists, major brands want to grab their consumer’s attention too. And now, it’s all about the shock factor and outdoing what’s already done.

Here’s the trick – Don’t Blatantly Call Out Your Competitors & Keep Your Ads Tasteful

So, be friends or be foes. You choose.


Guitar – Progressive Insurance Commercial Video:

Amie Marse. (28 May, 2013). 5 Shocking Ways to Call Out Your Competitors. Available at Accessed on 9 November, 2015.

Does Bashing Competitors with Attack Ads Really Work? Available on Accessed on 9 November, 2011.

PowerAde Keep It Simple Commercial Video:

In a Nutshell – Does ‘you’ stand out?

“Personal Branding? I am not trying to be ‘famous’, so why do I need one?”

I’ve never thought about the importance of personal branding before I worked on this topic. But, I’m glad that I do now, and reading the different posts led me to better insights of how personal branding and career is linked.

Now that we all know how to create a strong personal brand, the next question would be “How to be unique?”

I realized that many of us understand the importance of being unique, but we don’t know how. Ryan’s and Jie Run’s comments have definitely got me thinking deeper into this aspect.

Yes, that’s the key to being different. 

 “After developing a strong personal brand, network will be the only differentiator, when all expertise is equal.” (Schawbel, 2010).

With a large and strong network in your desired field of employment, you’ll be able to stand out from amidst the crowd of jobseekers.

This further links to my next point – Authenticity.

“Is this the same David who applied for a position?”

 The critiques of Social Media Recruitment from Kai Yuan’s post, prove that reliability is still a major concern. However, if you have a network of people who can vouch and be references for you, don’t you think it will build up the trust and credibility an employer have in you, and allowing you to be employed?

“Wait, LinkedIn or FaceBook?”

After thinking through Justin’s question posted to me, I went to do some research and decided to bring in the 2nd most popular network for recruitment – FaceBook, into comparison.

So i came up with a comparison table for FaceBook and LinkedIn

So i came up with a comparison table for FaceBook and LinkedIn

Doesn’t FaceBook seems to be a mixture of social media platforms?

But, one is not enough. A higher outreach rate will put you at an advantage.

So, aspiring digital marketers, do you know how now?

Even pets know how to market themselves, why can’t you?

Till the next time.

Read my comments on their blogs here:

Kai Yuan’s –

Jun Wai’s –


Erica Swallow. (11 October, 2010). 7 Reasons Why Recruiters Like FaceBook More Than LinkedIn. Available at Accessed on 6th November, 2015.

Social Networking Platforms: The Basics. Available at Accessed on 6th November, 2015.

Brenna Collins. (June, 2012). The Importance of Personal Branding: Uses of Personal Branding for Career Development and Success.

Using Professional Network to Create Personal Brand Video:

ThinkBox TV Ad Video:

What’s your personal brand?

Food for thought:
What are the chances of you landing in your desired job among all the other applicants?

Let’s look at it in another way. Picture yourself as the product on the shelves, and the recruiters as the shoppers. Why do a shopper choose you among all the other products? What underlies this is brand, the key to differentiating yourself from others.

Gone are the days of an office. As recruitment strategies are integrating with the use of social technologies, it seems that a piece of black and white resume doesn’t exist anymore.

Whether you are a visitor or resident in this digital era, you already have an online personal brand. But is it professional enough for employability? Fellow marketers, don’t you think it’s time to reinvent yourself into a professional personal brand?

But the question is HOW?

Step 1: Create your story.

Don’t do this just for the sake of getting a job, but for your passion. Take some time to set your goals – What do you want to achieve? Pen down your past accomplishments, work experiences and skills. What makes it niche about you? Remember, how you think about yourself is how employers think of you as well.

According to the statistics above, LinkedIn is the most popular network to recruit employees from. So, start from here.

“Be Unique. Don’t create a brand just like everyone else.” – Jeet Banerjee

Step 2: “Sell” Yourself

You can have an amazing story, but if no one knows about you, you won’t get anywhere either. Market yourself like how you market a product; prove your worth to them. This is where social media comes in. “A person’s online presence can be a major deciding factor on whether an aspiring digital marketer makes the cut for a job.” (Rick Bakas).

There are a variety of social networks to choose from, but choose it wisely. Use them as a platform to showcase your talents. Choose the one that you’re most interested in and the one that best communicates ‘you’ to the world.

If he can, so can you.

Step 3: Be Authentic

Your personality does matters.

The case of Justine Sacco is an example to describe this. Because of her racist tweet that went viral, it cost her to lose her job and affects her future career.

So, be polite, be true & be yourself. Just like what John Lucht said, “A good rule is to assume everything you put online will be read.”

Have you seen how fashion bloggers often post their OOTDs on instagram, and blogs about the outfit they are being sponsored by? Well, that’s how they prove their authenticity too.

Step 4: Engage & Reach Out

“Look at the top people in your industry and see what they’re doing and basically emulate them.” (Jeff Bullas). Maximize the usage of platforms – Connect with people and learn from their success stories. By doing so, you’ll be able to build mutually beneficial relationships and offer a support network for each other.

So have you got what it takes? 


Successful Job Interviews For Dummies. (n.d.). Available at–y9L1yAIVjZCOCh2KWgsb#v=onepage&q=questions%20about%20multiple%20online%20identities&f=false. Accessed on 5th November, 2015.

10 Tips for Aspiring Digital Marketers. (n.d.). Available at Accessed on 5th November, 2015.

Create an Unstoppable Personal Online Brand. Available at Accessed on 5th November, 2015.

Reinventing your Personal Brand. Harvard Business Review. Available at Accessed on 5th November, 2015.

In a Nutshell – Multiple Online Identities, Yes or No?

Before I started on this topic, I’ve never thought about this question seriously. Neither did I know that this can relate to several issues, and in the world of marketers.

After reading my classmates’ posts, it seems that privacy is a major concern to having multiple online identities. In Vanna’s blog post, she stated that she believes having multiple identities is better due to privacy. And I agree with her.

However, it hits me that nothing you post online is really private.

“If you have something you don’t want anyone to know, maybe you shouldn’t be doing it.” – Google CEO, Eric Schmidt, 2009

Yes, that’s right. If you are afraid of letting someone else know your information, why do you even post it in the first place?

But, the issue of privacy affects us, marketers as well.

A simple illustration done by me on how privacy affects marketing

A simple illustration done by me on how privacy affects marketing

“People can just have a single identity but all the facts posted are not true to their nature.” (Easter Lim, 2015).

“Is this the same David who applied for a position?”

This will probably be my first thought while looking through the applicant’s social networks. Since we can’t be sure that the information about the applicant is real or fake, perhaps hiring an employee based on social media platforms is not that reliable after all? I might be wrong, vote to let me hear your voice.

Processing my thoughts seems to make me change my stand towards having multiple identities. In Ryan’s comment, he asked if people who portray an “ideal” online identity are truly happy.

Maybe not.

Take some time to watch this film.

The happiness will only be temporary, because you still can’t escape your real self.

Perhaps, having one true identity is better.

Till the next time.

(300 words)

Read my comments on their blogs here:

Vanna –

Easter –


Vanna, 2015. Available at Accessed 4th November, 2015.

Easter Lim, 2015. Available at Accessed 4th November, 2015.

Sierra Machado. (n.d). Virtual Identities. Available at Accessed 4th November, 2015.

Google CEO on Privacy (VIDEO): ‘If You Have Something You Don’t Want People To Know, Maybe You Shouldn’t Be Doing It’. Available

at Accessed on 4th November, 2015.

Peter LaMotte. (2014). Privacy and Digital Marketing. Available at Accessed 4th November, 2015.


Are you who you are?

Topic 2: Discuss the arguments for and against having more than one online identity.

Watch this video, doesn’t it seems familiar to you?

Now, ask yourself honestly. Are you portraying who you are or an ideal version of yourself in this online world? Admit it. You take tons of selfies before you finally get the perfect angle, you spent lots of time choosing the best filter to cover up your flaws, portraying yourself as who you want to be. But, this is not the real you.

And all these, boils down to why some of us have more than one online identity – We want to portray a likable identity to the people around us.

Well, there’s nothing wrong with having multiple online identities.

According to Reppler’s research, statistics have shown that there is a rise in social media recruitment. With this rise, many of us would want to keep our personal and professional lives separate in the online world. Look at the picture below, would you hire those on the left or right?

If I am the employer, I would hire those on the right. I am sure you wouldn’t want your boss to see pictures of you clubbing your weekends away.

Having multiple online identities actually relates to us, marketers, very well. For instance, the different social media accounts allows the convey of information to target audience more effectively, and not flooding them with unrelated or uninteresting contents. I created a new Twitter account for this module to keep myself updated with marketing information.

“Having two identities for yourself is an example of a lack of integrity.” – Mark Zuckerberg

But, because you don’t know the real person behind those identities, the trustworthiness is often questioned. Who knows the person might be involved in illegal activities?

With that, anonymity is associated. Anonymity can protect a person, but there are also dark sides to it. Acts of Cyber bullying, scams, identity thief and impersonation are examples of what an anonymous can do.

Lastly, How many of your FaceBook friends do you know in real life? I can confidently say not many. Is it easy to connect with them both online and offline as one identity?

To be or not to be, that’s the question. You choose who you want to be. But remember, don’t exploit it. As for me, I believe that having two identities – Personal & Professional is more than enough.

What about you?

Till the next time.

(400 words)


Aleks Krotoski. (2012). Online identity: is authenticity or anonymity more important?. Available at Accessed on 3rd November, 2015.

Multiple Personalities and Social Media: The Many Faces Of Me. Available at Accessed on 3rd November, 2015.

Should i keep my personal and professional identities completely separate online? Available at Accessed on 3rd November, 2015.

Michael Zimmer. (2014). Facebook’s Zuckerberg: “Having two identities for yourself is an example of a lack of integrity.” Available at Accessed on 3rd November, 2015.

In a Nutshell – A ‘Visitor’ or a ‘Resident’?

“There’s always something new to discover.”

When I first started out this module, I was really excited to know how blogging relates to the world of digital marketers, and how this new medium of teaching will enhance my learning.

Reading my fellow classmates’ blogs got me ponder deeper. I realized that each of us have got different perceptions on the take on who is considered a “Visitor” and “Resident” in this digital world. Through the debates of the different viewpoints, it also broadens my understanding of this alien concept when I first saw the topic.

After reading Ryan’s blog, it hits me that social networks are playing an increasing importance in our professional lives. As such, I think that an individual should strike a balance by being a resident in both personal and institutional contexts. Take a look at the screenshot below, Starbucks allows its Wifi users to learn and interact with one another through the videos and articles posted.

Starbucks ss

The number of networking websites are increasing, and it emphasis the importance of it in business. According to an insight series by Robert Walters, job seekers think that being part of interest groups is vital for personal career progression – gaining market intelligence or interacting with like-minded professionals.

Lastly, I learnt from Patrick’s post that motivation can lead to why an individual chose to be a “Visitor” or “Resident”, besides online identity and privacy issues. There are many factors of motivation in this aspect. For example, I am a resident in online activities that I use for entertainment purpose, but a visitor when it comes to learning purpose.

So are you reading this post as a Visitor or Resident? 

Read my comments on their blogs here:

Ryan –

Patrick –

To end off the post, i would like to share a video with my fellow digital marketers!

Perhaps these reasons are partly why we are on this module now.

Till the next time.


Ryan Chew, 2014. Available at Accessed 1st November, 2015.

Patrick, 2014. Available at Accessed 1st November, 2015.

Walters, R. (n.d.). Using Social Media In the Recruitment Process. Available at Accessed 1st November 2015.