I was often asked that question by the people around me. And my answer will always be the same – business, business, business. But does it really just revolves around business – building your company brand, promotional strategies to sell your products, keeping your customers happy etc?
The answer is “NO!” How are you going to attract your future employers’ attention? What image are you portraying to your future colleagues, clients and employers? I realized that before becoming a marketer, you’ve to first become a marketer of yourself.
Firstly, let’s see how much I’ve progressed from the start of this module.
From a not so good 14 points to a whooping 24 points!
Prior to this module, all of us know the existence of the various social networks, but we never really know the importance of professional presence online. Most of us mentioned that having two identities – Personal and Professional, is the way to go. But for someone who is having her fashion startup, I believe having one true identity is the best way to prove my authenticity online.
My key takeaway from this module is INTEGRATING all the platforms together, be CONSISTENT through all, and ENGAGE.
Now, let’s look at how I build up my digital professional profile. Thanks to Open Access, i came across a few surveys that said your name actually affects your rate of employment. So,
#1: My Personal Brand – Charlene Ong Tian Yi
Yeap, that’s right. I’ve an English name now. Definitely easier for my friends to remember me now right?
#2: My Personal Page – About.me
I included a description of myself, and provide the links to the various social networks. I’ve also tagged myself in the area of interests, so that i can connect more easily with like-minded people.
#3: My Online Resume – LinkedIn
“LinkedIn is only for professionals, not for a student like me.” – My impression of LinkedIn before this module.
However, i now know how it plays an important role to get myself landed in a desired job. As such, i’ve also follow news, companies and groups, that’s relevant to my area of interests.
#4: My Story – Blog & Personal Website
In one of my post, i showed a video on how blogging is important to us, marketers. But, having a personal website does too. As such, i’ve purchased a domain name – charleneongty.com, but yet to link it to the current blog as it requires time to propagate fully.
#5: My Voice & Showcase – Twitter, Instagram & FaceBook
I’m already an user of all these platforms before this, but only for entertainment purposes, or to rant.
Personal Twitter Account:
As such, i “start clean” by creating a new Twitter Account for this module to communicate with my peers, both locally and globally.
After linking my Twitter with other platforms, i noticed that accounts with like-minded field or interests, started to follow me. Besides, i also followed accounts such as ‘Forbes’ & ‘Entrepreneurship’, to keep myself updated in the industry of technology.
As for my Instagram and FaceBook, i’ll be keeping it private while i “clear up the mess”, before going on ‘live’. Besides, i will be deleting my personal Twitter account. I’m sure that by reminding myself “Think twice before you post.“, will help to maintain my authenticity.
But, my journey to building a professional profile doesn’t stops here. Linking back to my post on “What’s your personal brand?”, watch the simple video below to see how i’m going to take it further.
Click on the tabs above to view my social networks.
Blogging ain’t easy, but it definitely ignite my interests for it once again. Hence, the decision to continue with this space after this module come to an end. So watch this space with upcoming posts, and a new layout!
Lastly, a big thank you to everyone from #MANG2049 and #UOSMS2033 for the wonderful experience, and letting me experience Google Hangout!
Till the next time.